Coursework

 MAR 3391- Professional Selling

Topics

• Buyer and Seller Relationships

• Overcoming Legal and Ethical Issues within Sales

• Applying & understanding the Sales Process

• Understanding & adapting to buyer social styles

Assignments

• Completed four sales role plays where I was tasked with researching a company, buyer, and created a 20+ page presentation for each pitch. Secured a close in 100% of roleplays.

• Analyzed the classic human behavior novel, How to Win Friends and Influence People, and presented relevant findings to a group of peers

 MAR 3503- Consumer Behavior

Topics

• Cognitive Consonance, Cognitive Dissonance, and Post-Purchase Dissonance

• Applying Sentiment Analysis to Optimize Customer Satisfaction Understanding

• Brand Loyalty and Customer Retention

• Decision Rules for Attribute-Based Choices

• Consumer Choice Processes

Assignments

• Consumer Behavior Audit- Understanding HBO Max

ENT 3613- Creativity and Entrepreneurship

Topics

• Consumer Problem Identification & Validation

• Market Opportunity (TAM, SAM, SOM)

• Competitive Analysis 

• Value Proposition & Positioning

• Investor Pitch Development

Assignment

• Create an investor pitch deck for a startup

 GEB 3375- International Business

• Cultural Differences & Brand Appeal

• Market Entry Strategies

• Ethics and Corporate Social Responsibility

• International Trade & Global Commerce

• Global Marketing

Assignments

• Conducted an Artificial Intelligence Audit on a variety of country metrics to see how prompt phrasing effected data return accuracy.

MAR 3613- Marketing Research

Assignments

Conducted Research within Tableau to provide insights on the New York City AirBnB market.