MAR 3391- Professional Selling

Topics

• Buyer and seller relationships

• Overcoming legal and ethical issues within sales

• Applying and understanding the sales process

• Understanding  and adapting to buyer social styles

Assignments

• Completed four sales role-plays that required researching a company and buyer and creating a 20+ page presentation for each pitch, successfully securing a close in all four.

• Analyzed the classic human behavior novel, How to Win Friends and Influence People, and presented relevant findings to a group of peers.

 MAR 3503- Consumer Behavior

Topics

• Cognitive consonance, cognitive dissonance, and post-purchase dissonance

• Applying sentiment analysis to optimize customer satisfaction understanding

• Brand loyalty and customer retention

• Decision rules for attribute-based choices

• Consumer choice processes

Assignments

• Conducted and presented a consumer behavior audit on HBO.

ENT 3613- Creativity and Entrepreneurship

Topics

• Consumer problem identification and validation

• Market opportunity (TAM, SAM, SOM)

• Competitive analysis 

• Value proposition and positioning

• Investor pitch development

Assignment

• Created an investor pitch deck for a startup.

 GEB 3375- International Business

• Cultural differences and brand appeal

• Market entry strategies

• Ethics and corporate social responsibility

• International trade and global commerce

• Global marketing

Assignments

• Conducted an artificial intelligence audit on a variety of country metrics and investigated how prompt phrasing affected data return accuracy.

MAR 3615- Marketing Analysis

Topics

• Experimental design

• Hypothesis testing

• Statistical analysis

• Tableau and Microsoft 365

Assignments

• Surveyed 150+ peers and conducted statistical analysis for social media advertising research.

• Conducted research within Tableau to provide insights on the New York City Airbnb market.